How Often Should You Repaint the Exterior of Your Home or Business?

How Often Should You Repaint the Exterior of Your Home or Business?

December 16, 20247 min read

repainting exterior

How Often Should You Repaint the Exterior of Your Home or Business?

The exterior of your home or business is the first thing people see. It’s what gives your property curb appeal and protects it from the elements. But paint doesn’t last forever. Over time, weather, sun, and general wear can cause fading, peeling, or cracks. So, how often should you repaint the exterior?

The answer depends on a few factors: the type of surface, local weather, and the quality of the last paint job. In places like Green Bay, Oshkosh, and Appleton, Wisconsin, where weather can change dramatically between seasons, exterior paint needs special care to last.

In this guide, we’ll break down how often you should repaint your home or business, what affects the lifespan of paint, and how to tell when it’s time for a fresh coat.

Average Lifespan of Exterior Paint: A Quick Overview

The lifespan of exterior paint depends on the material of your home or business, the quality of the paint, and environmental conditions. On average, here’s how often you should repaint based on surface type:

  • Wood Siding: Every 3-7 years, depending on exposure to weather and sunlight. Wood requires more frequent maintenance since it expands and contracts with temperature changes.

  • Stucco: Typically every 5-10 years. Stucco holds paint well but can develop cracks that need attention.

  • Vinyl and Aluminum Siding: About 10-15 years, unless the paint begins to fade significantly. Modern materials hold paint longer but can lose color over time.

  • Brick: Unpainted brick requires little maintenance, but painted brick needs a fresh coat every 15-20 years.

Why Do These Numbers Vary?

The wide range comes from factors like paint quality, surface preparation, and climate. In areas like Wisconsin, where winters are cold and summers are humid, exterior paint may wear down faster. Homes or businesses that see heavy sun exposure may also require more frequent repainting.

Understanding the average lifespan for your property’s exterior helps you plan ahead and avoid costly repairs caused by neglected paint.

Factors That Affect How Long Exterior Paint Lasts

The lifespan of exterior paint depends on more than just time. Several factors can impact how quickly paint fades, cracks, or peels. Here’s what you need to consider:

Weather Conditions

The climate in Wisconsin plays a big role in paint durability.

  • Cold Winters: Repeated freezing and thawing can cause wood to expand and contract, leading to cracks in paint.

  • Humid Summers: High humidity can cause mold, mildew, or peeling if the surface isn’t properly sealed.

  • Strong Sunlight: Paint exposed to direct sunlight can fade faster, especially on south-facing walls.

Surface Materials

Different surfaces hold paint differently:

  • Wood Siding: Requires more maintenance because it absorbs moisture and expands with temperature changes.

  • Stucco: Cracks can form, allowing water to weaken the paint.

  • Vinyl and Aluminum: These materials hold paint well but are prone to fading over time.

  • Brick: While durable, painted brick needs extra care to prevent flaking.

Paint Quality and Type

The type of paint you use makes a big difference in how long it lasts:

  • High-Quality Paint: Premium paints with UV protection and weather resistance hold up longer.

  • Type of Finish: Satin and semi-gloss finishes are more durable and easier to clean than flat paint.

Location and Sun Exposure

Where your property is located affects its exterior paint:

  • Direct Sunlight: South and west-facing walls tend to fade faster due to intense sunlight.

  • Shaded Areas: While protected from the sun, shaded areas may see mold or mildew buildup due to moisture.

Surface Preparation and Maintenance

How the surface is prepared and maintained matters:

  • Proper Prep: Cleaning, sanding, and priming surfaces before painting ensures better adhesion.

  • Regular Maintenance: Washing the exterior and repairing cracks or peeling areas can extend paint life.

By understanding these factors, you can take steps to protect your property’s paint job and make it last as long as possible.

Signs It’s Time to Repaint Your Exterior

Even with high-quality paint, there will come a time when your home or business exterior needs a fresh coat. Watch for these signs that it’s time to repaint:

1. Fading Color

Faded paint is one of the first signs that your exterior needs attention. Sunlight, rain, and extreme weather cause colors to lose their brightness. If you notice that your walls look dull or uneven in color, it’s time for a refresh.

2. Peeling, Cracking, or Bubbling Paint

When paint starts to peel, crack, or bubble, it’s no longer protecting your home. These issues often happen due to moisture, poor surface prep, or temperature changes. Ignoring this can lead to damage to the siding underneath.

3. Chalking

Chalking is when paint leaves a powdery residue on your hands when you touch it. This happens as paint breaks down from UV exposure. While chalking is normal over time, it’s a sign the paint is wearing out.

4. Mold, Mildew, or Water Stains

Dark spots, mold, or mildew mean moisture is seeping through the paint. If left untreated, this can lead to serious damage to the structure beneath. Repainting with moisture-resistant paint helps prevent further issues.

5. Visible Wood or Bare Patches

If you see wood or bare areas exposed through peeling paint, your home or business is unprotected. This leaves the surface at risk of rotting, warping, or more costly repairs.

6. It’s Been Over 7-10 Years

Even if there are no obvious problems, repainting every 7-10 years keeps your property looking fresh and well-maintained. For surfaces like wood, you may need to repaint sooner.

How to Extend the Life of Your Exterior Paint

A well-maintained paint job can last much longer, saving you time and money. Here are practical tips to help you extend the life of your exterior paint:

1. Choose High-Quality Paint

Investing in premium, weather-resistant paint pays off in the long run. High-quality paints are designed to resist fading, peeling, and moisture damage, especially in Wisconsin’s changing climate.

2. Wash the Exterior Regularly

Dirt, dust, and mildew can build up on painted surfaces over time. Cleaning your home or business exterior once a year with a hose or gentle pressure washer removes buildup and prevents damage.

3. Repair Small Issues Early

Address peeling, cracks, or bubbling paint as soon as you spot them. Small touch-ups prevent moisture from seeping in and causing bigger problems.

4. Keep Gutters and Trim Clean

Clogged gutters can cause water to spill over onto siding, leading to moisture damage. Keeping gutters and trim clean helps protect your paint and the structure underneath.

5. Schedule Regular Inspections

Check your exterior paint seasonally, especially after winter or heavy storms. Early signs of wear, like fading or minor cracks, are easier to fix than major damage.

6. Work with Professional Painters

Hiring professional painters ensures proper preparation, application, and long-lasting results. Experts know how to choose the right paint and techniques to keep your exterior looking its best for years.

By taking these steps, you can protect your investment and keep your home or business looking fresh for longer.

Protect and Refresh Your Property with Timely Exterior Repainting

Repainting the exterior of your home or business is more than just about looks—it’s about protection, value, and longevity. By understanding factors like weather, surface type, and signs of wear, you can plan for regular repainting and avoid costly repairs. In Wisconsin’s changing climate, staying ahead of fading paint, cracks, or moisture damage is essential to keeping your property in top condition.

If you’re noticing peeling, fading, or other signs of wear, it’s time to give your home or business a fresh coat of paint.


For homeowners and business owners in Green Bay, Oshkosh, and Appleton, WI, Prestige Coating offers professional exterior painting services you can trust. With years of experience, they know how to handle Wisconsin’s tough weather conditions while delivering a flawless, long-lasting finish.

Contact Prestige Coating today for a free consultation or estimate. Let their team help you protect and refresh your property with high-quality results.

Don’t wait for small problems to become big repairs—schedule your exterior painting project now with Prestige Coating!

Back to Blog